PocketBook estimates that sales of readers in Europe in the last year has increased by 30-40 per cent

PocketBook estimates that sales of readers in Europe in the last year has increased by 30-40 per cent. compared with the previous year. Globally, growth is estimated at 20 percent.

fot. PocketBook

PocketBook prepared in a few paragraphs your vision of market development and news reader devices themselves – not just their own, but also competitive. Contents of the message are given below.

1. Lack of price declines

In the near future, do not expect a major revolution in the field of technology used in e-book readers. It also means that the average level of prices in this market should not be marked changes. 

2. Focus on service

Currently, users of mobile solutions attach great importance to the application and functionality of their devices. Therefore, all indications are that 2015 will be a period of intensive work on software dedicated readers. Manufacturers also devote much attention to the development of a package of services related to electronic reading.

3. Ecosystems and solutions based on a cloud

PocketBook 626 Lux Touch 2 / fot. TabletManiaK.pl

Today's readers with E Ink displays offer users a comfortable reading, but today's e-readers is not enough. Need convenient access to your favorite content. This means streamlining the process of buying e-books, sending them to the device, and – of course – reading them. These capabilities are able to provide an integrated ecosystem reader and other devices, which are used by consumers, as well as online bookstores, libraries and services. The basis for the creation of such an environment is the technology of the cloud, which, according to experts, IDC announced will be one of the fastest growing technology solutions.

 With the above assumptions, it can be concluded that the priority for 2015 will be to improve the quality of the use of digital content. These changes will be adopted with enthusiasm also in various countries, including Poland, where the year-on-year increase in the number of people using e-reading. - Maximus Zhelezniak, responsible for sales in the region of Central and Eastern Europe in the company PocketBook

The data collected by TNS on behalf of the National Library show that in the last year, nearly 12% of those in the study had contact with the e-ebooks, while in 2012 it was only 7.3% of respondents. The market expects a further increase in interest in these solutions. More and more people enjoy the benefits flowing from the long hours, convenient and safe for the eyes to read, so that devices with E Ink displays are gaining a lot of new followers.