Huawei has plans to make itself better known in the UK market by delivering true value to the consumer, but for now, that doesn't include a 4K screen on its future smartphones.
According to Kevin Ho, president of handsets product line at the company, while 4K screens look great on large displays, our eyes are not able to tell the difference on smaller screens.
Ho said it comes down to a compromise between a 4K display and a longer lasting battery and he believes consumers would opt for the latter. A Huawei smartphone with a 4K display isn't completely off the cards in the future, but for now, you won't be seeing one appear.
"You have to spend a lot of power for a 4K display so you have to compromise, but if you choose 2K, it can maybe last all day. I don't want to say there is no chance for 4K on a smartphone but most consumers would choose a smartphone that can last a day," said Ho.
Interestingly, Sony Mobile also believed this was the case when it was asked about 4K displays at the end of 2014 at the launch the Xperia Z3, which offered a Full HD display rather than QuadHD. The rumoured Xperia Z4 is speculated to have adopted a 4K display however.
It doesn't sound like Huawei will give in though. Joonsuh Kim, senior vice president of Huawei's mobile ID team said: "For the moment, we do not care about the number game. There are a lot of companies showing off what they can do. What we are focusing on is how we can deliver the true value to the end consumer. We try to provide compact as much as possible but not just for showing off, our main focus is all about true value."
When asked what it considered as true value, Kim claimed design, usability and a price more affordable than the competition combined, gives you value.
Huawei has a press conference scheduled for 1 March at MWC and while no smartphones are said to be appearing at the show, the company has told Pocket-lint there will be three newwearables and new tablets at the show. We were also told the Ascend P7's successor, the Ascend P8, will be launching in London on 15 April, but no further information was given. Judging by Ho's comments however, it's probably safe to assume there won't be a 4K display.
According to Kevin Ho, president of handsets product line at the company, while 4K screens look great on large displays, our eyes are not able to tell the difference on smaller screens.
Ho said it comes down to a compromise between a 4K display and a longer lasting battery and he believes consumers would opt for the latter. A Huawei smartphone with a 4K display isn't completely off the cards in the future, but for now, you won't be seeing one appear.
"You have to spend a lot of power for a 4K display so you have to compromise, but if you choose 2K, it can maybe last all day. I don't want to say there is no chance for 4K on a smartphone but most consumers would choose a smartphone that can last a day," said Ho.
Interestingly, Sony Mobile also believed this was the case when it was asked about 4K displays at the end of 2014 at the launch the Xperia Z3, which offered a Full HD display rather than QuadHD. The rumoured Xperia Z4 is speculated to have adopted a 4K display however.
It doesn't sound like Huawei will give in though. Joonsuh Kim, senior vice president of Huawei's mobile ID team said: "For the moment, we do not care about the number game. There are a lot of companies showing off what they can do. What we are focusing on is how we can deliver the true value to the end consumer. We try to provide compact as much as possible but not just for showing off, our main focus is all about true value."
When asked what it considered as true value, Kim claimed design, usability and a price more affordable than the competition combined, gives you value.
Huawei has a press conference scheduled for 1 March at MWC and while no smartphones are said to be appearing at the show, the company has told Pocket-lint there will be three newwearables and new tablets at the show. We were also told the Ascend P7's successor, the Ascend P8, will be launching in London on 15 April, but no further information was given. Judging by Ho's comments however, it's probably safe to assume there won't be a 4K display.
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